Kick-starting

It doesn’t matter if you’re a leading international player or a small start-up company – the most important thing is to understand your offering right away. Who are you addressing? What is your message? How do you help your clients or contribute to their lives and what is your competitive edge? We will help you better address these questions, thereby we will understand the bigger picture, confront the constraints together, assist you with the open-ended questions and will do the maximum for you to reach an effective solution that is right for you. A solution that will serve you in an optimized manner for a long time.

Examining the Target Audiences

The digital environment enables a direct connection to your clients’ head, heart and fingertips. But first we have to fully understand them. Who are they? What are the groups they are divided into? What are the characteristics of each group? What are their consumption and usage patterns in the various digital platforms? Once these questions are answered, we will create personas of the key target audiences and employ them for fine-tuning your decision making processes. Together we shall see how typical users will use the product, and collaborate to optimize the concept and user experience. This will enable us to ensure that each of the target audiences will feel that you’re there especially for them.

Market Research and Competition

Our point of departure is the competitive environment. The digital space enables eliminating advantages such as size, seniority, or strength attached to a brand, offering many opportunities to recreate your brand. We shall explore the existing activity in Israel and abroad in order to thoroughly understand the reality experienced by your clients. We will examine the effectiveness of your product or presence, and find what can be optimized and what should be recreated. We’ll come up with new features to expand customers’ experience and turn them from “customers” to “your customers”

Trends and Advanced Solutions

You know your customers and you know exactly what interests them. But their reality is changing at breakneck speed. New trends appear daily, new tools are developed and rapidly launched onto the market and the digital experience therefore changes at a dizzying pace. We know one thing for sure - tomorrow everything is going to look different. We are here to build digital platforms that will be ready for the challenges of tomorrow. Our specialty is in offering far reaching solutions, such that bring into play the knowledge, the ideas and the concepts you need for the business challenges that lay ahead. Our expertise will enable you to position and reposition yourself and face the market in the most upbeat and updated manner. Our solutions are accurate, effective and enable you to be on top of your digital game.

Cross- Platform Overview

Website, application, social activity or a smart TV app? Many new opportunities await for you to connect with your customers. The question is, which platforms to utilize, what is right for each platform, and how to create a pleasant and continuous brand experience at each contact point. We will help you build the entire digital picture in order to enable an effective meeting point with your customers wherever they are. Taking into consideration your every need and varied experience.

Alternative Actions

Identifying strategic alternatives for the project’s digital environment . once we set the criteria that is most accurate for your need we compare it with the changing needs of your company, prioritize and examine the advantages and shortcoming s of each of these alternatives

Solution

Recommending the desired strategy, translating the insights into action, implementing them your activity in the various segments… and, we’re ready for execution